The Power of an Email List
Building an email list is one of the most valuable assets for any side hustle. Unlike social media followers that can disappear with algorithm changes, an email list gives you direct access to people who have actively shown interest in what you offer. These subscribers are more likely to convert into paying customers, with email marketing consistently delivering an impressive ROI of $36 for every $1 spent.
An email list also provides valuable data about your audience’s preferences and behaviors, helping you refine your offerings. Most importantly, it creates a direct communication channel that you own completely, free from the whims of third-party platforms.
Mailchimp’s Free Tier: Perfect for Starting Out
Mailchimp understands the budget constraints of side hustlers, offering a generous free tier that allows you to:
- Manage up to 500 contacts
- Send up to 1,000 emails per month
- Access basic email templates and the drag-and-drop builder
- Use basic automation and segmentation features
This free option gives new entrepreneurs plenty of room to start building an audience without financial pressure, making it ideal for testing ideas and growing organically.
Create Professional Landing Pages Without Coding
Beyond email, Mailchimp provides intuitive tools to create landing pages that convert visitors into subscribers. Their user-friendly page builder requires zero coding knowledge while delivering professional results.
These landing pages can be customized for different campaigns, products, or offers, with built-in analytics to track performance. Whether you’re collecting signups for a new product, hosting a special promotion, or offering a free download, Mailchimp’s landing page features integrate seamlessly with your email marketing efforts.
For side hustlers wearing multiple hats, this all-in-one approach saves valuable time and creates a more cohesive marketing experience for potential customers.
